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WHITE CUBES

white cubes is the name of a german fashion fair totally based on shoes. in order to upgrade the fair to a higher level, we were asked to present our artistic and strategic views on 2D and 3D design. 

the new logotype for white cubes refers to a cube, seen as three-dimensional. the corporate identity combines glossy gold elements with white matt paper for an ultra-chique atmosphere. the main concept for the design of the exhibition stand is still the shape of a cube: every booth will consist of metal boxes, in different tones of white. with these flexible forms, every exhibitor can create his own space, by stacking the boxes anyway he wants. the hexagonal graphic used for the logo will re-appear in for instance the powdercoated steel plates of the floor tiling.

art direction / graphic design / logotype / corporate identity / interior design exhibition area

all interior designs in collaboration with zoom industries.

DRAG ME!